Directed social media initiatives. Grew Twitter followers from 0 to over 1,200,000 on 500 accounts and Facebook fans to 500,000. Trained reporters, producers and editors on social media best practices. Tracked results of social media efforts to maximize engagement and traffic. Built presence on Pinterest, LinkedIn, Instagram, Tumblr, Foursquare, Google+, and other sites.
Supervised product manager for SEO, including writing SEO requirements for launch of BostonGlobe.com. Worked with monetization partners including AdSense, Google Consumer Surveys and Outbrain.
Created search engine for Boston news and information, including local business search from Google, with federated results adapted to user intent. Wrote requirements and worked with developers on 14 successive iterative search releases.
Implemented an automated geotagging system for powering hyperlocal news sections.
Spoke at SXSW 2012 on panel about breaking news coverage.